Key takeaways
- Gift wrap, gift notes and gift boxes add value to an order and help shoppers buying for someone else.
- Show the option on the product page or cart, with a clear price and a preview.
- Price wrap to cover materials and time, and offer a free note to encourage use.
- Super: Gift Wrap, Gift Message adds all three on Shopify and Wix.
Why gift options sell
A large share of online orders, especially around the holidays, are gifts. Shoppers buying for someone else want the parcel to arrive ready to give, with a personal message and without a price list inside.
Offering gift options does two things. It removes a reason to shop elsewhere, and it adds a paid extra to orders that use it. Small add-ons like wrap and boxes raise average order value without discounting your products.
What to offer
- Gift wrap: one or two paper styles to keep packing simple.
- Gift messages: a short note printed or handwritten on a card.
- Gift boxes or bags: a premium option for jewellery, cosmetics and small items.
- Hide prices: make sure gift orders ship without a priced receipt.
Pricing gift wrap
Price wrap so it covers paper, boxes and packing time, then round to a simple number. Many stores keep the gift message free, because a free note encourages shoppers to treat the order as a gift and add wrap as well. Test a premium box at a higher price for higher-value products.
Where to show gift options
Put the option where the decision happens. A gift checkbox on the product page catches shoppers early, while an option in the cart catches people who decide later. Show a small icon or image of the wrap and the price next to it, so the extra cost is never a surprise.
One merchant told us the small gift icon on their product page is their favourite feature, because it draws shoppers to select it.
Plan for the holiday rush
Most gift orders arrive between late November and Christmas, so set up gift options in October and test the full flow before the rush begins.
- Order enough wrap, boxes and cards for your busiest weeks.
- Add a last order date for gift wrapping to your shipping page.
- Promote gift options in your holiday emails and banners.
- Brief your packing team on how gift messages appear on orders.
Gift wrap pitfalls in December
- Hiding the option. If shoppers cannot see gift wrap until checkout, most will never use it.
- Surprise pricing. Always show the price next to the option.
- Printing prices in gift parcels. Remove priced receipts from gift orders.
- Too many choices. Two or three wrap styles are enough. More options slow packing and confuse shoppers.
Example: a jewellery store at Christmas
Take a jewellery store with an average order of £45. It adds three options to the product page: gift wrap for £3.50, a premium gift box for £6 and a free gift message. In December, a large share of shoppers are buying for someone else, and many of them tick at least one option.
Each of those orders is worth more without any discount, the free message makes customers feel the order is personal, and the parcel arrives ready to give. In January the store keeps the options live for birthdays and Valentine's Day, so gifting becomes a year-round habit rather than a holiday extra.
The packing team sees the wrap choice and message on every order, so nothing is missed in the busiest weeks.
How to set it up with Super
Super: Gift Wrap, Gift Message adds gift wrap, gift notes and gift boxes to your store on Shopify and Wix, with no theme code to edit.
- Install Super from the Shopify App Store or Wix App Market.
- Create your gift products: wrap, note and box, each with its own price.
- Choose where the gift options appear in your store.
- Add images of your wrap so shoppers know what they will get.
- Place a test order and check the message appears on the order for your packing team.
See how this fits with the other Effectify apps on our Upsell & gifting page.
Apps in this guide
Super: Gift Wrap, Gift Message
Gift wrap, gift notes and gift boxes that raise order value.
Built for Shopify
View on the Shopify App Store ↗Frequently asked questions
Should I charge for gift wrap?
Most stores charge for wrap and boxes to cover materials and time, and keep the gift message free to encourage use.
Where should the gift wrap option appear?
On the product page, in the cart, or both. Show the price and a small preview so shoppers know what they will get.
Can customers add a gift message?
Yes. Super lets customers add a gift note, which appears on the order so your team can include it.
Does Super work on Wix?
Yes. Super: Gift Wrap, Gift Message runs on Shopify and Wix.
When should I set up gift options for the holidays?
In October, so you can test the flow and stock up on materials before the November and December rush.
Written by the Effectify team, the developers and support staff who build and maintain Effectify's apps. Last updated 20 October 2026. Questions about this guide? Contact us.